Berkeley SCET 课程：Product Management（ENGIN 183D）搬运
来源：scet.berkeley.edu/students/courses + SCET Product Management Syllabus Spring 2023 课程编号：ENGIN 183D 学分：3 units 形式：3 小时讲座/讨论/团队项目/行业嘉宾
官方课程描述（原文翻译）
Product Managers play an increasingly critical role in modern technology companies. They are charged with ensuring an organization is laser focused on creating valuable and highly usable products and services, to address pain-points and unmet-needs for their target customers. Good Product Managers develop a deep empathy for the end-user. They identify and define solutions which will create new business opportunities. They build effective relationships across all levels in an organization. They know how to motivate cross-functional teams and manage complex development processes to deliver world-class products. They are highly data and metrics driven; to validate products, measure performance, and iterate on improvements.
翻译：产品经理在现代科技公司中扮演着越来越关键的角色。他们负责确保组织极度专注于创造有价值且高度可用的产品和服务，以解决目标客户的痛点和未满足的需求。优秀的产品经理对最终用户发展出深刻的同理心。他们识别并定义将创造新商业机会的解决方案。他们在组织各层级建立有效关系。他们知道如何激励跨职能团队并管理复杂开发流程，以交付世界级产品。他们高度以数据和指标驱动；用于验证产品、衡量绩效和改进迭代。
课程目标
In this class, you will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success and avoid common mistakes. You will work in a team comprising of students from engineering, design, business and other backgrounds. This will simulate real-world cross-functional environments where people with different skills collaborate to build a successful product.
翻译：在本课程中，你将通过将理论应用于实践来学习基本的产品管理技能，选择一个你选择的产品或想法。你将学习加速产品成功和避免常见错误的技术。你将在由来自工程、设计、商业和其他背景的学生组成的团队中工作。这将模拟真实世界的跨职能环境，不同技能的人在其中协作 build 成功的产品。
评分结构
| 组成部分 | 占比 | 说明 |
|---|---|---|
| Group Assignments（5 次提交） | 50% | 团队项目，从第 3 周开始组成 5-6 人小组 |
| Individual Assignment（"Stay Current"） | 20% | 每周研究、自学、反思、在线协作、调查（13 次提交） |
| Participation | 30% | 课堂参与、讨论、课堂练习、提问、给同学反馈 |
小组作业详情
| 作业 | 截止日期 | 占比 |
|---|---|---|
| 1: Understanding your Customer | 02/16 | 10% |
| 2: Scoping your MVP | 02/23 | 5% |
| 3: Customer Validation and Feedback (Parts 1 and 2) | 03/10 / 03/24 | 15% |
| 4: Building your Own Backlog + Prototypes | 04/13 | 5% |
| 5: Final Presentations | 04/27 | 15% |
个人作业："Stay Current"
You will complete a small amount of weekly research, self-learning, reflection, online collaboration, and surveys. Creativity is encouraged – written posts, videos, podcasts – critically analyzing what you are learning through the course.
翻译：你将完成少量每周研究、自学、反思、在线协作和调查。鼓励创意——书面帖子、视频、播客——批判性地分析你通过课程学到的东西。
核心教学理念
SCET classes are intended to simulate real-world environments. You work in cross-functional teams with diverse experiences and skill sets – just like a real product team does. You each come to the class with different backgrounds, strengths, and challenges. You are expected to get out of your comfort zone – try something new, speak up or present in front of class, and take some risks. Focus on learning as much as you can. Engage, have fun, and contribute to your team. If you're thinking of ways to "work the system" to find short-cuts to make the class easier – that's missing the point!
翻译：SCET 课程旨在模拟真实世界环境。你在跨职能团队中工作，拥有多样化的经验和技能组合——就像真正的产品团队一样。你们每个人都有不同的背景、优势和挑战。你将被期望走出舒适区——尝试新事物、在课堂上发言或展示、承担一些风险。专注于尽可能多地学习。参与，享受乐趣，为你的团队做贡献。如果你正在想方设法"钻系统空子"找捷径让课程更简单——那就错过了重点！
讲师信息
Derek S. Chan（[email protected]）
- AI Product Director at Bill.com
- 帮助 Bill.com 和 Automation Anywhere 达到有史以来最高的客户满意度和/或收入增长
- 2020-21 年 #1 AP Automation
- 2018 年 IT World Award
- 曾在热门 SCET 课程任教——Product Management 和 Data-X
总结
ENGIN 183D 是 Berkeley SCET 的核心 Special Topics 课程，以团队项目和实践为主。学生通过 5 个递进的小组作业，完整体验从了解客户、定义 MVP、验证反馈、构建 backlog 到最终展示的产品管理全流程。